online/interactive: social media campaign
Fallon
from Minneapolis, Minnesota
$5 Missing Menu Meal TikTok
for Arby’s Restaurant Group
Rick Utzinger, Executive Creative Director
Joanne Torres, Creative Director
Joe Johnson, Creative Director
Adam Chorney, Group Planning Director
Mark Nelson, Research Director
Pat Sidoti, Head of Integrated Production
Brendan Lawrence, Director of Business Affairs
Desdemona Almstead, Business Affairs Manager
Chris Campbell, Group Account Director
Sam Tuttle, Account Supervisor
Greg Swan, Director of Digital & Social
Mara Keller, Social Strategy Supervisor
Nick Massahos, Social Strategist
Hadley Swaggert, Producer
Andy Rhode, Director of Media
Machen Davis, Digital Media Planner
Sam Donovan, Media Planner
Moxie, Social Agency
Edelman, PR Agency
video courtesy of Fallon for Arby’s Restaurant Group